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Wayfinding Signs in Baltimore, Maryland

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What are wayfinding signs? Do your customers, students, or visitors have to navigate a maze of corridors or trek across a large campus? Then you should invest in wayfinding signs for your business. Baltimore Signsmiths provides solutions for wayfinding problems. These business signs will help make your business facility more accessible. Our wayfinding experts use the perfect signs and graphic solutions to help your customers find the right office or store location.

Types of Wayfinding Signs

Attractive wayfinding signs are important for helping people to find their way in housing developments, retail stores, shopping centers, and office buildings. You can guide your visitors with wayfinding and directional signs. Architectural signs and dimensional letters to make your signage stand out. Also, directories, colorful maps, and pictograms can help clients get to the right place.

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    Types of Wayfinding Signs

    Personalized wayfinding signage can help you organize different departments in your store. The uses for wayfinding signs include the following:

    • Identification. Identification door signs tell a person where they currently stand by pointing out certain landmarks and structures. So, this type of sign helps visitors to know where they are, and then they can move ahead. You can use identification signs by incorporating helpful images and messaging.
    • Directional. Directional signs help people get where they want to go. For example, these signs lead people to an entrance or an exit. Also, the directional wayfinding signs are used to direct people to the appropriate parking area. They are typically used at junctions or somewhere where people might look for directions. Other common examples are the colored lines on the floor and directory signage in offices.
    • Identification. Identification door signs tell a person where they currently stand by pointing out certain landmarks and structures. So, this type of sign helps visitors to know where they are, and then they can move ahead. You can use identification signs by incorporating helpful images and messaging.
    • Directional. Directional signs help people get where they want to go. For example, these signs lead people to an entrance or an exit. Also, the directional wayfinding signs are used to direct people to the appropriate parking area. They are typically used at junctions or somewhere where people might look for directions. Other common examples are the colored lines on the floor and directory signage in offices.

    Uses of Wayfinding Signs for Your Business

    A wayfinding sign can clearly identify your office. For example, if you're a tenant in a commercial building and offering a service to the public, you'll need signage to ensure customers can find you. In an office, a wayfinding sign ensures employees can find the right department. 

    With informational signage, you can inform customers of your hours of operation or if you're offering free Wi-Fi at your restaurant. When used correctly, it can be an effective tool for retaining customers and attracting new clients as it can enhance the customer experience. It's important to work with a reliable company that can create durable and high-quality custom wayfinding signs that last. Arrow signs and digital wayfinding signs are effective at ensuring customers can navigate your store or office better. 

    Directory lobby sign

    Uses of Wayfinding Signs for Your Business

    Should your business invest in outdoor identification signs or interior wayfinding signage? A definite yes! Below are the ways your business can benefit from wayfinding signage:

    • Improves customer service experience - Wayfinding signs can save your customers time — your clients don't have to keep asking the staff where the comfort rooms are located, if you have Wi-Fi available, or if some of your products are offered on sale. It significantly contributes to creating a positive experience for all your visitors, and customers are more likely to stay loyal to a brand or return to a store that can enhance their shopping experience. Hire a signage company that can help you design and install wayfinding signs that contribute to a seamless experience for all current and potential customers. It's effective at drawing more customers in and retaining old clients. 
    • Generates revenue for your business - Illuminated wayfinding signs work 24/7, giving you more opportunities to attract new customers. Clients with a pleasant experience in your store are likely to also become repeat customers and may recommend you to others, generating more sales for your business. 
    • Ensures safety of customers and employees - Safety wayfinding signs that inform customers and employees of a potential hazard ensure their safety. It can also be a legal requirement for businesses to provide safety signs to their employees. These signs can prevent accidents and secure the premises. 
    • Strengthens your brand - Wayfinding signs aren't just used to inform or provide directions, you can incorporate them in your marketing efforts to put your brand out there, for all the customers to see. Make sure it includes all the important elements of signage, including a good visual and a narrative that draws in the right audience. You may even want to consider digital signage as it's more cost-effective, ecological, integrated, and attractive. 

    If you are looking for wayfinding signs for your facility, Baltimore Signsmiths will help users by communicating important messages with the best interior wayfinding signs. We also offer custom directional signs and navigation signs for your establishment. Simply contact us if you want the best interior wayfinding signs in Baltimore. We have a team of experienced design experts who can work with you to design, customize and properly install high-quality wayfinding signage that align with your business objectives. Please don't hesitate to get in touch with us at your earliest convenience so we can start the process. 

    FAQ

    Are wayfinding signs and signage the same thing?

    Signage is a broad term used for display materials that can label, promote, or decorate your space. Wayfinding signs are a specific type of signage that helps visitors navigate your building. This can include:

    • Arrow decals
    • Colored trails on the floor
    • Signs for specific locations, like restrooms and handicap areas
    • Exit signs
    • Parking space labels
    • Maps
    • Directories
    • "You Are Here" signs

    Most buildings need at least a few wayfinding signs, including directions to the exit. Multi-story buildings could need dozens of signs on every floor.

    What are wayfinding markers?

    Wayfinding markers are labeled arrows and directional signs that show visitors where to go. They follow the arrows to reach their destination.

    Why are wayfinding signs important?

    Wayfinding signs allow visitors to navigate your building without asking for directions. They can steer visitors away from dangerous areas, such as electrical rooms, and help them make their appointments on time. Shoppers can use your directories to find the stores and offices they need. Wayfinding signs also show visitors how to quickly exit the building in case of an emergency.

    What makes wayfinding difficult?

    Wayfinding is difficult because new visitors don't know the building's layout. They could get lost and frustrated as they search for the exit or restrooms. Wayfinding is particularly challenging for rooms located in unusual areas, such as offices at the bottom of several flights of stairs.

    What is the difference between navigation and wayfinding?

    Wayfinding is a generic term for people finding their destination. Navigation refers to the specific ways that people get there. Common navigation types include:

    • Landmark navigation. People use landmarks, such as the main office, to figure out where they're going and branch out from that location.
    • Route navigation. Visitors develop routes between locations in their minds to help them maneuver through the building.
    • Map navigation. People create mental or physical maps that include routes, landmarks, and destinations.

    Wayfinding signs help people navigate so that they can quickly learn your building's layout.

    Who uses wayfinding signs?

    Visitors and employees use wayfinding signs as they navigate a building. Visitors can use wayfinding signs to locate rooms, find the exit, use the restroom, figure out their current location, determine where to park, or reach an area that's difficult to find. Employees can also use wayfinding signs to locate the break room, warehouse, employee restrooms, back rooms, and specific offices.

    What is another word for wayfinding?

    Wayfinding signs are also known as directional, identification, and informational signs.

    What are wayfinding signs in architecture?

    Wayfinding signs in architecture are an essential part of office buildings, college campuses, retail stores, government buildings, and doctor's offices. They show visitors where they're going so that they don't need to guess.

    Are regulatory wayfinding signs worth it?

    Regulatory wayfinding signs could protect your business from lawsuits by alerting visitors about potential dangers. Examples include signs that say "No Smoking," "High Voltage," "Caution," "Handicap Space," and "No Pets Allowed." If an incident happens, you could point out that your signs provided a clear warning.

    Where can I get custom wayfinding signs in Baltimore?

    Baltimore Signsmiths offers custom wayfinding signs for your business. Our clean, professional signs can catch your visitors' attention and provide the information that they need. Request a quote today to get started on your project.

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