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January 17, 2022

How to Choose the Right Building Signs for Your Business?

Home » How to Choose the Right Building Signs for Your Business?

Are you a new business trying to make your mark in Maryland? Does your business need to attract more foot traffic? Is your company revamping its brand this year? Whatever your needs are, Baltimore Signsmiths has a sign solution for your business.

How Your Choice of Exterior Building Signs Affect Your Business

Signage plays a key role in everyday business operations. They have a lot of functions and benefits that no other tool can do.

They are important communication tools. When a staff member isn’t there, signs provide information that customers need. For example, channel letter signs display your business’s name for customers to identify you.

Business building signs are also critical wayfinding tools. They make it easier for customers to locate your business. When you are easy to find, it’s more likely that customers will pay a visit.

Choosing The Right Building Signs

The important role that signs play makes choosing the right one crucial for any business owner. Here are some tips that can help you select the right sign.

1. Establish your business goals

Is your business located in a hard-to-find area? Do you want customers to find your facility? Do you want to boost brand awareness? Are you trying to be more visible to customers at night?

Each sign has its unique benefits. Knowing your goals gives you better direction as to which sign your business needs.

2. Get familiar with the different types of exterior building signs

Once you establish your goals, it’s important to know which signs can help you achieve them. Here at Baltimore Signsmiths, we have a wide range of building signage options:

  • Channel Letters
  • Dimensional Letter Signs
  • Awnings
  • Hanging Signs
  • Electronic Message Boards
  • Banners

Just let our expert sign makers know what you need. We’ll recommend the best sign option for your business.

3. Choose the right materials

According to a FedEx study on signs, 68% of customers see your signs as a reflection of the quality of your products and services. This means choosing the best materials can affect the kind of business image you portray.

4. Consider local signage laws and zoning permits

One of the key factors to consider when choosing business building signs is following local laws. This guides you in knowing the height, size, and lighting options that are allowed in your area. Knowing these guidelines determines which signs and designs are best for you, given the limitations.

Choosing A Reputable Sign Company in Maryland

Lastly, it is crucial to choose an experienced sign maker to get the job done. The right sign company understands the role of signs for your business.

They also are familiar with the local market and can help suggest which signs work best. Also, you won’t have any issues with local zoning permits as they can take care of those for you.

When you need exceptional results, you can trust Baltimore Signsmiths to deliver your signage needs. We are a full-service sign company that designs, creates, and installs high-quality signs for your business.

Ask us about our building sign selection today. Give us a call to get a free consultation with one of our sign experts.

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