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Rebranding Signage

Based in Baltimore, MD, Baltimore Signsmiths works with a diverse range of businesses in Baltimore and the surrounding area to help bring attention to their services.

Let’s explore how Baltimore Signsmiths offers their rebranding expertise to help you to rebrand your company, invigorate your public image, and bring in new customers.

What Is Rebranding?

A company’s brand is typically the first thing a new customer sees. The logos and designs used by businesses set the tone of their products and services while capturing the essence of what it is they stand for.

Rebranding happens when businesses decide it’s time for a new look, altering or changing their name, slogans, logos, and overall design aesthetic.

It can be used to raise awareness of new products/services or to reflect the introduction of sub-brands as your company continues to grow.

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    What type of signage are you looking for?

    Why Do Companies Rebrand?

    Some companies approach rebranding to help set them apart from their closest competitors, while others do so to reflect attract a new class of customers to their brand.

    Whether you’re looking at rebranding because your current branding is out of date or undergoing corporate rebranding to reflect a new mission statement, it can help you to communicate a new message loud and clear.

    How Baltimore Signsmiths Can Help Your Business Create a New Look Through Rebranding

    Baltimore Signsmiths delivers a dedicated service to businesses looking at rebranding signs to reinvigorate their appeal with classic and contemporary designs.

    Our professional designers work closely with clients in Baltimore and the surrounding area to help the rebranding of a product or service, with attention to detail ensuring the highest quality results.

    We take our clients through the complete rebranding process, from discussing the core values of the company and its history to making sure the updated branding delivers an eye-catching and contemporary look.

    Once a new brand style has been chosen, it needs to be applied across all aspects of the company. Our team is experienced in rebranding signs for a diverse range of businesses.

    If you’re rebranding your storefront and need a high-quality 3D sign, Baltimore Signsmiths can help you rebrand your signage to deliver maximum impact.

    How You Can Get in Touch With Baltimore Signsmiths in Baltimore, MD

    To find out how Baltimore Signsmiths can help improve your business’s reach with the rebranding of signage or if you have any other questions about our comprehensive range of services, contact us here for more details.


    What is an example of rebranding signage?

    Some of the more successful recent rebrandings include Dunkin (formerly Dunkin Donuts) and Meta (formerly Facebook). Both required new signs to reflect their new identity. Other companies, such as Tupperware and Domino's (pizza) have recently rebranded their identity while keeping their same company name. This new look and aim is also reflected with new signs.

    What are the rebranding elements?

    If you Google "rebranding elements", you'll get a myriad of answers. However, we feel the essence of rebranding is changing your company identity or your "who we are" story. Part of this change could be appealing to a new audience or introducing new products, but the key element is your identity.

    What are the two types of rebranding?

    A brand refresh refers to an improvement of your existing branding. This could include consolidation of brand colors and images or a slight redesign of a logo. A full rebrand is a total overhaul of your past brand, possibly including a new logo, a new name, and a new motto.

    What are benefits of rebranding?

    Some of the benefits of rebranding include making your company and your products more appealing to a different demographic of customers, differentiating your company from your competition, giving your company a fresh look and making it look more current, and better reflecting your company's current goals, products and/or identity.

    What is the difference between branding and rebranding?

    Rebranding describes a change in the focus, look or identity of an existing company. Branding is for new companies or companies that have never firmly established a corporate identity.

    Is changing logo a rebrand?

    A new logo can be part of a rebranding effort, but a new logo itself doesn't necessarily mean a new corporate focus or identity, two of the main elements of rebranding.

    Why do logos need rebranding?

    Sometimes logos become dated (think multiple Starbucks logos) or even socially incorrect (think Mrs Buttersworth syrup). Sometimes you need a new logo to better reflect your new corporate ambience, such as cool blue or green or fiery red.

    Can you rebrand without changing the logo?

    While most rebranding involves making at least a minor modification to the logo, it isn't absolutely necessary to change your logo. Just don't be so committed to your existing logo that you don't realize when it's holding your branding back.

    What sort of rebranding signage do you make?

    At Baltimore Signsmiths, we offer a wide variety of indoor and outdoor signs, as well as vehicle wraps and custom signs--everything you need to make your rebranding efforts a success.

    Where I can find rebranding signage in Baltimore, MD?

    Baltimore Signsmiths is conveniently located in Owings Mills, MD, just off of I-795, northwest of downtown Baltimore.
    To learn more about how rebranding signs can improve your Baltimore business, visit Baltimore Signsmiths or contact us directly at (insert contact info).

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