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November 9, 2021

Yard Signs: The Sign You Can't Ignore

Home » Yard Signs: The Sign You Can't Ignore

Is your Maryland business looking for effective ways to attract customers? Successfully getting noticed by your target audience is a huge feat. Most often, this starts with eye-catching signs.

Signs are the best way to attract foot traffic to your business. They provide important information that sparks the interest of your customers. However, not all signs are created equal. Some may require significant investments with little return. Others, like yard signs, yield a lot of attention with little effort and less cost.

Hard-To-Miss Yard Signs in Maryland

These signs are one of the most effective marketing tools in the market. They are a popular choice among business owners because:

  • They are versatile
  • They are affordable, and
  • Easy to install and put away.

These are not just used commercially. We often see a lot of yard signs pop up during election season. One piece of research conducted said that these signs can promote name recognition. If these signs successfully do that for political campaigns, they can also be effective for promoting brand recognition.

How can you make sure that these signs won’t be ignored? Here are some tips to consider.

Legibility is Key

A FedEx study on signage said that legibility was found as the most important characteristic of signs. Rightfully so, as signs are supposed to send a message. This can only be done if viewers can read your signs. A simple way to do this is to choose standard font styles instead of scripts.

Keep Your Message Short & Simple

Focus on the important details that you want to highlight. This can be the name of your business and contact information. Too much information may look overwhelming, especially when viewed while walking or from a moving vehicle.

Don’t underestimate the impact of white space. Leave spaces between each text or graphic. This ensures that the details of your sign pop.

Make it Catchy

Often, especially in busy business areas, your signs will be surrounded by other yard signs. It is crucial to include unique elements to ensure your sign doesn’t disappear from the crowd. Some ideas include:

  • Branding elements that are distinct to your business
  • Bold color choices
  • Catchy phrases
  • Images or graphics

Place them in Strategic Areas

It is important to choose the right place to position your signs. You want to make sure that they get maximum visibility to guarantee success.

There might be local laws and guidelines as to where signs can be placed. Once you’ve gotten that down, select spots that have high traffic. Also, position your signs toward the direction of oncoming traffic.

Choosing an Experienced Maryland Sign Maker

Want high-quality, long-lasting signs? Look for the right sign maker to deliver your signage needs. Here at Baltimore Signsmiths, we offer a wide range of eye-catching sign solutions.

Our expert sign makers can transform even a simple sign into an effective tool for your business. Whether you need one sign or multiple yard signs in Maryland, our team can help!

Contact us today and get a free consultation about your yard sign needs.

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