Importance of Investing in Outdoor Signs for Business Anne Arundel County, MD
Despite the success and effectiveness of digital marketing, one cannot deny the importance of some traditional forms of advertising and communications. This is especially true for brick-and-mortar facilities.
Custom outdoor signs are tools that mainly tell the public about who you are as a company, what characteristics make you different from others, and what products and services you offer. They can also indicate other important details about your business, such as upcoming events, ongoing promotional offers, newest releases, and store hours.
These should be strategically designed and installed to pique the interest of your target audience who are coming from certain directions. They should also be fabricated to withstand inclement weather, pollution, and other outdoor elements for a considerable amount of time.
Exterior signs come in many shapes and forms, and can even be customized according to your needs and goals. Listed below are some of our most popular ones.
Different Types of Outdoor Signs in Anne Arundel County, MD
- Pylon Signs: These are incredibly tall freestanding structures that have either one or two poles supporting the structure. They typically display your company logo, name, and slogan but can also be used for print advertisements or even converted into multi-tenant signs. Pylon signs are fantastic long-term investments for companies that want to stand out in a sea of competitors and bring in more customers inside the establishment since they are visible from a good distance.
- Channel Letters: These three-dimensional storefront signs are popular among entrepreneurs because of their many customization options and visually appealing details. You can choose from four different illumination styles, namely: front-lit, backlit, combination, and open-face. Each of these has its own unique charm and impact to match your branding requirements.
- Monument Signs: These are commonly used by companies that have long established their reputation in the industry or those that aim to portray a sense of permanence in the public’s eye. It includes hospitals, universities, and corporations. Since they are fabricated from hard-wearing materials, you don’t have to worry about constantly spending for repairs or replacements.
- Post and Panel Signs: These signs are intended for short to medium-term use. They have one or two poles supporting the main signage panel, which can either be one or double-sided. Apart from your brand details, they also typically display your address, contact number, and business hours.
- Dimensional Signs: These outdoor metal signs are known for their classy, timeless, and sleek visual appeal. Paired with the right backlighting, they can certainly grab the attention of your target audience and enhance the overall impact of your building’s exterior design.
- Awnings: These multi-purpose exterior signs beautifully display your trademark and function as a shade for customers waiting by the entrance. Restaurants, cafes, bars, and hotels typically install these at their storefront.
- Window Decals: If you want to maximize your establishment’s primary ad space, you have to invest in vinyl window signs. Since they are inexpensive and easy to install, you can frequently update your storefront to pique the interest of prospects and excite existing customers. From special discounts and new product releases to branding designs and seasonal decor, you can do so much with these decals for your business.
- Banners: Outdoor signage solutions are made to be more durable than interior signs, but not all of them are meant to last for several years. For those times when you simply need to advertise and inform customers about something for a short period, we recommend that you get vinyl banner signs. These are portable, lightweight, cost-effective, versatile, and reusable.
