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January 1, 2024

How Personalized Wayfinding Signage Contributes to Brand identity and Customer Experience

Home » How Personalized Wayfinding Signage Contributes to Brand identity and Customer Experience

One of the most essential action items a business can fulfill is ensuring they have the necessary wayfinding signs. These signs lead visitors around your business’s premises and help them locate crucial amenities, such as bathrooms. In this article, we’ll explore the relationship between wayfinding signs and your brand’s identity so you can create a unique sense of place for visitors.

Greet Visitors and Establish a Location

Your customer’s experience begins before they even set foot inside your location. To start their visit on a positive note, ensure your parking lot has adequate wayfinding signage. These signs will effortlessly guide visitors to your site, paving the way for a positive interaction with your company. Customers will notice how you took the time to ensure their journey was as smooth as possible, building your brand’s customer-centric identity.

Additionally, these signs establish your company’s presence in a specific location by greeting guests and signaling ownership over the area. Work with a professional sign company to ensure these signs not only guide people but welcome them too.

Reinforce Your Branding Elements

Wayfinding signs for your business can take many forms: wall signs, ceiling signs, vinyl signs & graphics, monument signs, and more. When you strategically install these signs, you create a system that seamlessly guides people around the premises. These signs and their varied locations also provide multiple channels to reinforce your branding themes. Everywhere customers look as they navigate your establishment, they’ll also be reminded of your brand’s core elements.

Partner with a professional sign company to integrate your branding into custom wayfinding signs. These products will help your guests remember their favorable experiences with your brand.

Reflect Your Brand’s Personality

Wayfinding signs are one of the more functional types of signage, but they still provide the opportunity for creative applications. With floor graphics and digital wayfinding signs, businesses can customize these tools to reflect their brand’s personality. Install floor graphics with your company’s logo to lead customers through your retail location, or program digital displays with eye-catching graphics and

animation. These methods will provide an additional layer to your brand’s identity and become a unique feature of your location.

Optimize Customer Experience

The ultimate goal of directional signs is to help people easily navigate unfamiliar spaces. Working with a sign company to ensure your business is adequately equipped with these signs will speak volumes to your customers about your brand’s values. Wayfinding signs show customers that you put their comfort first. Visitors will quickly make a connection between your brand and the positive experience they had at your location, opening the door for future visits.

Baltimore Signsmiths is Your #1 Source for Wayfinding Signs

If you’re ready to enhance your customer experience and strengthen your brand’s identity, now is the time to contact Baltimore Signsmiths for custom directional signage. Our team of professional sign makers will work with you to ensure your signs are functional and accurately portray your branding elements. We will also install these signs at your location to optimize their navigation abilities for guests.

Give us a call to book your consultation today.

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