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June 2, 2023

Importance of Directional and Wayfinding Signs

Home » Importance of Directional and Wayfinding Signs

Visual communication tools are not just about directly promoting your products and services. hey, are also needed to indicate practical and useful information that benefits the business, employees, and customers.

Wayfinding signs, as the name implies, provide directional information and cues so that people will know which way to go to reach a certain destination. These can be installed indoors or outdoors. They come in many shapes and forms, depending on your preference.

Listed below are a few of the reasons why wayfinding signage solutions are must-have investments for your business.

Enhance Customer Experience With Directional Signs

Let’s say you own a large retail store with aisles of different product items, from jeans and shirts to accessories and bags. If you want customers to find what they want to purchase with ease, you should install readable wayfinding signs in key areas of the facility. Speeding up this process will make them less frustrated and entice them to buy more products from your shop.

Prevent Accidents and Mishaps with Directional Signs

Manufacturing plants, distribution centers, and similar establishments should invest in illuminated wayfinding signs that are visible day and night. It’s because these places typically house heavy equipment, dangerous chemicals, large stockpiles, and many other things that can cause injuries or casualties.

Directional Wayfinding Signs Help Improve Employee Morale

With wayfinding signage, your workers spend less time getting lost around the establishment and more time being productive. These tools are especially important for facilities with many rooms, multiple floors, and several buildings.

Putting up Custom Directional Signs Boost Your Brand’s Reputation

When people see that your brand makes an effort to promote convenience and safety around the establishment, they will have a positive and lasting impression of your business. As a result, they will be more likely to purchase from your brand, recommend you to others, leave good online reviews, and return in the future.

ADA-Compliant Illuminated Wayfinding Signs Promote Inclusivity and Prevent Problems

The Americans with Disabilities Act provides a long list of signage requirements to help those suffering from visual impairment. Non-compliance with the law can lead to numerous issues, such as fines and removal of business permits. If you don’t want to avoid these problems, you have to install ADA directional signage around the establishment. On top of that, people will also feel that your brand does not discriminate against disabled individuals.

Most Recommended Manufacturer of Custom Directional Signs in Baltimore

Baltimore Signsmiths is your reliable partner for high-quality visual marketing tools. We make sure to carefully and strategically produce your signs so that they generate long-term, profitable results. Our directional wayfinding signs are custom-made to complement your image, values, goals, target market preferences, and interior or exterior designs. With our years of combined experience and expertise, you can feel confident that your signs are in the hands of the right people.

If you want to learn more about our complex sign-making process, don’t hesitate to reach out to one of our seasoned representatives today.

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