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October 25, 2023

Types of Business Signs: Which is Most Useful for Your Business?

Home » Types of Business Signs: Which is Most Useful for Your Business?

Business signage comes in various types, each serving a specific purpose to help companies attract customers, convey information, and promote their specific brand. Signage can increase sales, set you apart from your competitors when used properly, and build brand loyalty. It is vital to choose suitable types of signs for your business, but how? That’s where we come in!

Unlock the Power of Exterior Business Signs

Exterior business signs are essential for attracting attention and guiding customers to your establishment. They come in various forms and materials to suit different business needs and styles, such as:

● Channel Letter Signs: They feature individually fabricated and installed 3D letters or shapes that are often illuminated from the inside. They have a polished and professional look.

● Dimensional Signs: They are typically made from durable materials, like acrylic, metal, or wood, and can include raised lettering or logos.

● Pole Signs: These tall, freestanding signs are often used near roads or highways to attract attention from a distance.

● Multi-Tenant Pylon Signs: Often used in business parks and shopping centers, these signs can display the names of multiple businesses.

Monument Signs: Made with stone or brick, these low-profile signs provide an upscale and permanent appearance.

● Directional Signs: They are an important tool that guides customers to certain areas, such as entrances and exits, parking areas, and important areas within the property.

Foster a Positive Space with Interior Business Signs

Interior business signs are essential for creating a welcoming and informative environment within your establishment. These signs serve various purposes, from reinforcing your brand, displaying wayfinding information, and enhancing the overall ambiance of your space. Examples include:

Door Signs: They typically highlight your hours of operation, emergency exits, and restrooms.

● Menu Boards: Commonly used in restaurants and cafes, these boards identify popular items, specialty offerings, and more.

● Point-of-Sale Signs: These signs help to organize lines and inform customers about queueing. They also display promotional offers to encourage additional or last-minute purchases.

● Branded Wall-Mounted Signs: Found in lobbies or other designated areas, they reinforce your company’s identity and provide a professional appearance.

● High-Resolution Digital Displays: They are perfect for showcasing dynamic content, promotions, or announcements.

The Many Uses for Business Signs in Baltimore

The usefulness of commercial business signs depends on their specific design, message, size, fabrication, and placement. However, all effective signage should align with your brand identity, convey important information, and ultimately contribute to a positive customer experience while meeting regulatory requirements.

If you’re looking to improve the visual appeal of your business or try to attract new clients, it is essential to choose the right type of signage. For example, if you're looking to make a space more attractive and earn the trust of potential clients, it is important to find a sign that can accomplish both goals, such as a wall mural. When choosing signage for your business, consider your specific needs, available space or location, and target audience to determine which types of signage will be most effective in achieving your goals.

Top-rated Provider of Business Signs in Baltimore, MD

Baltimore Signsmiths offers a variety of signs to choose from, as your specific needs, budget, expectations, and requirements may vary drastically from another client of ours. Quality indoor and outdoor signs for your company are our top priority. Contact us today.

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