Sure, floor graphics have been around for a while, but they really became popular during COVID-19 as these were used to maintain physical distancing. And looks like there's no closing Pandora's box--you won't believe how much interest we receive in custom floor stickers. But what exactly are vinyl floor signs, and how can you use them at your establishment?
What Are Floor Graphics and Stickers?
Vinyl floor signs, also called floor stickers and graphics, are made of 3.4 mil vinyl. We print the design you want on them, cut them to the shape you want, and you're ready to go! Installation is simple, all you need to do is peel off the protective backing, clean the floor surface, and paste the sign.
You can install floor signs on a lot of surfaces, including hardwood laminate, hardwood, sealed concrete, and tile. The graphics use industrial-strength adhesives and an anti-slip coating to make them safe to walk on.
Floor graphics are some of the most cost-effective signs you can get, which is why businesses tend to install them in the tens or hundreds across their property.
3 Ways Businesses Put Custom Floor Stickers to Use:
The COVID-19 pandemic may have made floor signs popular, but that doesn't mean the signs don't have any other purpose. Like any other sign, used correctly, they can be a great way to advertise, brand, and guide people.
Here are a few ways you can put floor decals to work:
1. Unlock Sales and Upsells
Advertising signage is all around, and it's effective, but showing the same message on the same sign can get boring very quickly, and shoppers will ignore it. With floor decals, you can surprise your customers and make your advertising messages unique.
Use vibrant colors and bold designs to make your graphics stand out and capture attention. Also, pay attention to where you'll be installing the graphic; for instance, a graphic installed close to checkout should focus on upsells or the "you've forgotten this" type of messaging.
2. Offer a Memorable, Unique Experience
Let's be honest--most businesses on Main Street and shopping complexes struggle to offer a unique experience to customers. Sure, every business has a different name and atmosphere, but do customers even notice that?
Floor graphics are a great way to display branding and provide shoppers a unique experience. Try out things like humorous messages and optical illusions on branded designs to offer something your competition does not.
3. Provide Directions Around Your Establishment
Whether you have a complete set of wayfinding signs around your premises or not, floor graphics can help. Things like arrow signs are excellent at helping people navigate the space easily. And with the flexibility in design, you can pair wayfinding with advertising too!
Some directional floor signs are directional arrow signs, colored lines, room labels, and entryway decals.
Custom, Affordable, Stunning Floor Graphics in Baltimore, MD
Getting floor graphics in Baltimore, MD is easy when you work with Baltimore Signsmiths. We sit with you to understand your needs, create designs, print, and ship the signs right to your doorstep. Book a free consultation to talk about your business's needs.